Mind Map your Micro Business

Using PC4 and MindMeister to develop your expert business ideas

You may have read my recent post that introduced you to MindMeister.com. Mind Mapping is a great way to take all of your thoughts and ideas and lay them out visually so you can begin to make decisions that work together as a whole. In order to be successful in your business you have to get your thoughts out in front of you if you are ever to organize them into a successful venture.

I developed a process for developing the business funnel that will attract people to your content and convince them to buy. Here is how PC4 works:

• Permission - Activities that show that the visitor wants to contribute or recieve more information. By taking these actions, they are giving you permission to interact with them.
• Content - Free information that you offer to excite and involve your readers. It should be rich content that encourages your readers to learn more by purchasing your product. You can monetize your content through affiliate links and test your product ideas by tracking affiliate purchases to determine interest before you release a product.
• Products - Once the reader purchases your product, they become a customer. This is your first sign that they are willing to exchange money for your product or information. Your next task is to retain them and move them to purchase again.
• Community - Build a community of loyal followers who provide feedback and ideas for development and pay you regularly for more pertinent content.
• Premium - Enhanced products from your primary offerings that are available to members only or to customers who have purchased from you already. This is a more expensive product that is richer in content or function.
• Custom - Arrange your product for the specific needs of your customer. This usually requires more of your physical time and therefore commands a higher price than your primary or premium proiducts.
• Partnership - Involves your distribution and promotion efforts. They are not a direct area of monetization but can provide many opportunities for getting your product promoted through association with others.
• Communication - Efforts to attract visitors to your website or place of business.

Partnership and Communication exist outside of the funnel, but they are vital parts of the process to ensure you have a continuous flow of visitors that turn into loyal customers and loyal customers that continue to support your efforts.

Now take this PC4 approach and develop a mind map that reflects your expert micro business. I have created a sample mind map on MindMeister to get you started. Click here to access the exploded mindmap on MindMeister.com